Fraud 2.0: GenAI changed the game
- Emily
- Apr 30
- 3 min read
Updated: May 2
Let’s be clear: fraud isn’t some shiny new problem invented by AI. It’s been lurking in the background forever—changing costumes, getting smarter, and now… moving at lightning speed.
Lately, there’s been a lot of noise about AI-generated forgeries. People are worried that tools like ChatGPT-4o are helping fraudsters whip up fake documents, fake personas, even fake car damages and receipts. And yeah, it’s a valid concern. But it’s not the whole story.

🕵️♂️ Fraud Has Always Been a Thing
Way before generative AI was in the picture, bad actors were already working the system. They used Photoshop to create fake IDs, bought sketchy templates off dark web forums, and found ways to slip through the cracks of outdated KYC systems. Just check out this crazy story we followed through from the day one.

Let’s be honest—manual review teams have been battling forged passports, mismatched selfies, and suspicious PDFs for years. The tools are changing, but the intention hasn’t.
What’s different now? Fraud has gone from a slow burn to a flash fire.
AI didn’t invent fraud or new type of fraud—it just supercharged it.
📊 What the Numbers Say: AI Fraud Is Exploding
Think we’re exaggerating? The data speaks for itself:
Identity fraud rose 42% in 2024, fueled by fake documents and deepfake biometrics.
Face swap attacks—a type of deepfake—spiked 704% in just six months.
Over 30% of enterprises are expected to question standalone biometric security by 2026.
And get this: since 2019, ID fraud has surged over 600%, driven by tools powered by generative AI.
⚠️ What’s Changed: Speed, Scale, and Accessibility
Generative AI makes it easier for more people to commit fraud, faster than ever.
We're not talking about some elite hacker sitting in a basement. These days, it’s anyone with a smartphone and a basic prompt. Deepfakes? Two clicks. Convincing documents? Copy, paste, done. Check out these examples:
This new pace means traditional fraud detection systems—especially ones relying on manual checks or outdated rules—just can’t keep up.
You don’t need to panic.
🛡️ You need: Intelligent, Layered, Adaptive Defense
At idnorm, we’ve seen this trend unfolding in real-time and you can do a lot just by educating your team on how this evolves and what to look for:
Focus on the Text: AI still struggles with realistic text. Look for smudged letters, weird spacing, or inconsistent fonts. If the text looks off or feels unnatural, it probably is.
Image Style Too Perfect: Real photos are messy — bad lighting, shaky hands, off-center shots. AI images often look too perfect: smooth lines, good lighting, and strangely ideal compositions. If it resembles a stock photo or feels cartoonish, be suspicious.
Watch the Face: The mouth says “yes,” but the lips say “...not really.” AI has trouble syncing speech with mouth movement in video. If it feels like a bad dub or the mouth is blurry or out of sync — that’s your red flag.
The Hand Check: Hands remain a weak point for AI. Watch for extra fingers, melted joints, awkward poses, or floaty movements. A perfect face paired with mutant hands? Be skeptical.
Edges That Wiggle: Look closely at where the person meets the background. Flickering edges, ghostly outlines, or smudgy hair are classic signs of fakery.
If you have a higher volume of data than we’ve learned that you can't fight machine-speed fraud with human-speed defenses.
Here's how to stay ahead:
Capture documents intelligently: Not just uploading a file, but analyzing it for manipulation, forgery markers, and metadata inconsistencies. More info in this blog.
Multi-layer verification: Don’t just trust the document—verify the user. Cross-check identities, behaviors, metadata, deepfakes, and patterns.
Real-time fraud triggers: Let your system respond as it happens. Don’t wait until it’s too late.
Modern fraud needs modern tools—automated, layered, and always evolving.
🤖 Fight AI With AI
Yes—AI has made fraud easier. But it can also make your defenses smarter, faster, and more adaptive.
This isn’t the time to unplug and panic. It’s time to match AI with AI—because the same technology that speeds up fraud can also stop it in its tracks.
Think of it like this: You don’t ditch electricity because someone built an electric chair. You use it to power security systems, lights, innovation. Same goes for AI.
Fraud isn’t new. It’s just faster.
So your defenses? They need to be smarter.
Let’s use AI to fight AI—before the bad guys do it better.
Want to stop fraud in you business?